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10 Best Books on Real Estate Marketing

Real estate is a quite vast field, and it getting evolved on a regular basis, so real estate agents or real estate investors need to be updated about marketing ideas and techniques. There are tons of books on real estate marketing, but you can’t read all of them or waste your time, because time is money so we have listed down a few good books on real estate marketing for agents, by reading them you can enhance your business.

  1. Exactly What to Say: For Real Estate Agents – Phil M Jones, Chris Smith, Jimmy Mackin

When it comes to investing in real estate, the modern consumer stays updated with latest changes and has a plethora of options to choose from. Therefore, to answer the most common, critical, and difficult conversations real estate agents have today, this book is a must-read. It is recommended for not only for anyone in sales but for even those who would like to improve their communication and persuasive abilities.

2. The HyperLocal HyperFast Real Estate Agent Daniel James Lesniak

In this book, the author primarily takes his own example of a real estate agency to inspire, teach and motivate the aspiring real estate agents reading the book. He emphasizes and propagates the STP framework of realtor Marketing – Segmentation, Targeting, and Positioning – which is a framework he himself used, whilst also helping readers find their own stride to sell more properties on their own. Mastering the art of locally focused marketing and contacting leads right after they show interest: That’s the main gist of Lesniak’s celebrated real estate book.

3. Real Estate Marketing Playbook Brandon Doyle

The author of the book, Brandon Doyle, is a renowned real estate agent and was one of the firsts to use digital marketing to expand his business. Even in this book, Doyle deliberates on the importance of keeping up with the constant changes in technology and equipping oneself with the upcoming tools of marketing, to always be visible and maintain prominence. The strategies that he enumerates in this guide make it one of the best real estate books.

4. Crushing it! Gary Vaynerchuk

In this book, Gary Vaynerchuk lays emphasis on the importance of the ever-changing and dynamic social media which has broadened the base and audience of the real estate market. He couples the vitality of being equipped and enhanced in the use of social media with the timeless prominence of authenticity and establishes a unique mode of real estate agency technique that is worth checking out.

Read – 6 Books that Every Real Estate Agent should Read

5. PROSPECT: The Real Estate Lead Generation Manual Brian Icenhower

Whether you have just started a real estate business or an experienced agent, Prospect is a go-to book for understanding the importance of prospecting. From marketing expired listings to selling new properties, the guide presents you with the rationale for each strategy. It enumerates principles and specific action plans for building your pipeline effectively.

6. Real Estate Success in 5 Minutes a Day –  Karen Briscoe

If I only had X more minutes/hours in my day is a common daydream shared by many an agent and broker. As Briscoe notes in her well-received real estate book, all it really takes to advance your sales and marketing skills is five minutes at the start of every day.

In her guidebook, she recommends reading one of her 365 chapters to learn something valuable every morning.

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7. Permission Marketing – Seth Godin

Though it was published way back in 1999, Godin’s marketing manual remains relevant as inbound marketing has continued to dominate the brand landscape. Godin explains that luring customers to your online presence is the key to getting permission to market to them.

8. Laugh Your Way to Real Estate Sales Success – Cathy Turney

Turney sheds new light on the real estate field, showing just how funny some of the little moments agents and brokers experience daily can actually be. Turney doesn’t offer the same “how-to-make-a-million” advice found in many of the other real estate books listed here.

What she does offer, though, is a unique perspective on how she became a top-tier sales rep and learned from her many experiences prospecting clients, showing homes, and building her business.

9. The Conversion Code – Chris Smith

You won’t find any basic, high-level tips and tricks in this real estate book, what you will find is intricate advice on how to engage and convert real estate leads. As Smith notes, routine interaction with your audience is the best way to resonate with prospects and transform them into clients.

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10. The Million Dollar Real Estate Team – Chris Watters with Bradley Pounds

For some agents, it’s just not enough to become a top producer. Many want to build big brokerages where they’re the boss and run teams of countless agents. If you’re an aspiring broker, this blueprint from Watters and Pounds is a must-read.

The real estate duo provide a clearly laid out business planning template for prospective brokers, and detail how they can go from individual agent to head of their own, multi-member firm. Follow the tangible tactics and techniques outlined in the book, and you’ll get that much closer to earning your first million.

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