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How Digital Marketing is Benefiting the Real Estate Market?

Today if we have to buy or sell a property, the first thing we all do, go to the internet, surf through a few sites and list down the best options and contact the respective person to get the best deal. Right? But a couple of years back this was not the case. Home seekers had to collect an endless flow of documents while searching for a broker who could strike them a good deal for the desired property.

India is the second-largest online market in the world after China with 639.47 million internet users by 2021. Which offers both challenges and opportunities for real estate developers. Being online creates a transparent relationship with the clients.

How can digital marketing help real estate developers engage with India’s next billion internet users?

·   Search engines

Most people look up search engines for information, as discussed earlier. They have countless options and let’s be honest, people have got no time to look at each and every property physically so they turn to the virtual view. So, it is important for real estate agencies to establish their online presence and boost it regularly to improve brand visibility.

·   Online Reviews

Gaining the trust of your potential customer is the priority of any business to survive in the market. We would not buy a product or a service if there are so many negative comments about it. For any business establishing credibility is critical. So, going online creates transparency between customers and the services.

·   Reach potential Leads

Having an online presence will help you reach your target audience in a more convenient way. When you run an ad or any online marketing campaign there are several tools that will help you select your audience precisely. Also, you can sort them out according to your preferred demographics and monitor them regularly.

·   Competitor’s analysis

Everyone is online now, even your biggest competitors and it is always good to keep an eye on your challenger. You can see what new they are doing to gain more business and you can implement that in your marketing strategies. This will help you find a way if you seem lost at any point in the market.

·   Easy to Track results

When your business is physical it is not easy to track how many people you have reached or how many people have read your ad, in online business, there is a privilege to track each and every moment of your activity whether it is running a social media marketing ad campaign, PPC (pay-per-click), website traffic everything is measurable and data-driven. Which will help you improve your performance on a daily basis.


The Indian population has taken to the internet like ducks to water. According to reports, Indians spend on average 2.25 hours daily on social media. So, it is only wise that you focus on a good digital marketing strategy, and improve your chances of getting more potential customers.

If you are dealing in a commercial project or Industrial project then you can market your product on is an exclusive web portal for industrial and commercial real estate, catering to a unique audience. This is the beauty of digital marketing if the customer cannot reach you, you can reach out to them.

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