Social media has become one of the most efficient ways for a realtor to grow their business, especially in the COVID times many realtors have moved to social media to generate leads.
According to the national association, 77% of realtors use social media to generate business. As fascinating as it sounds, social media marketing for real estate agents requires just as much time and effort as any other traditional marketing would. Now talking about social media platforms, each platform performs differently and will give you distinguished results. So, you want to make sure what your business goal is and then choose the platform accordingly.
Here are a few tips for social media marketing for property brokers that can help you with establishing your business across social media platforms –
This is where the planning part comes. Now, many will ignore this thinking this has nothing to do with working on social media but actually social media is a tricky business algorithms change very frequently, and with no strategy, while initiating might take you nowhere.
Create your own social media calendar which will help you follow a particular schedule in terms of posting.
As mentioned earlier every platform is different so for the beginning you have to choose your business goal and then choose your platform.
Here are Facebook marketing tips for real estate agents
Here are Instagram marketing tips for real estate agents
Here are LinkedIn marketing tips for real estate agents
Buyer’s persona helps your identity with your target audience. Start by identifying their age, interests, income, lifestyle, demographics. Determine their needs and goals and study their problems and how you are the solution to their problems. This will also help you choose your audience while running any digital ad.
Hashtags that are related to your niche helps you reach your target audience. But using too many Hashtags is not considered wise, use maximum 6-7 hashtags related to your post. Example – #realestate #realestateagent #commericalrealestate #homebuyer #realtors
Generating weekly or monthly social media will help you monitor your progress and will give you the edge to improve and change your strategy. Almost every social media platform has their own dashboards to view insights and they are free for example Facebook has Facebook and Instagram have Creator studio. They provide detailed analysis of your ad campaigns, audience insights, and post insights.
Consistency is the key to achieving any goal. Social media can become overwhelming, you might not see any result for a period of time, but still, you have to be consistent in terms of posting, you have to hold your audience’s interest.
Social media marketing for real estate agents is not just about posting on Facebook, Instagram. It is mainly about choosing the right social media strategy and tailoring it on a regular basis. We often see trends coming and going on social media, so you have to be someone who can keep up with the trends. For real estate agent’s social media marketing has proved to be one of the best marketing methods to grow their business.