Social Media Marketing Tips for Real Estate Agents

Social media has become one of the most efficient ways for a realtor to grow their business, especially in the COVID times many realtors have moved to social media to generate leads.

According to the national association, 77% of realtors use social media to generate business. As fascinating as it sounds, social media marketing for real estate agents requires just as much time and effort as any other traditional marketing would. Now talking about social media platforms, each platform performs differently and will give you distinguished results. So, you want to make sure what your business goal is and then choose the platform accordingly.

Here are a few tips for social media marketing for property brokers that can help you with establishing your business across social media platforms –

#1. Build a Social Media Strategy –

This is where the planning part comes. Now, many will ignore this thinking this has nothing to do with working on social media but actually social media is a tricky business algorithms change very frequently, and with no strategy, while initiating might take you nowhere. 

Create your own social media calendar which will help you follow a particular schedule in terms of posting. 

As mentioned earlier every platform is different so for the beginning you have to choose your business goal and then choose your platform.

Facebook –

Here are Facebook marketing tips for real estate agents

Instagram –

Here are Instagram marketing tips for real estate agents

• Instagram has emerged as one of the favourite social media platforms for realtors for several reasons.
• What makes Instagram attractive is its features like stories, highlights, reels, IGTV.
• Instagram is famous for high quality content, realtors can leverage this by using property tours, client’s testimonials, informative content etc.
• Apart from this Instagram insights are easy to understand and can help you monitor every move you make and according to them you can change your content strategy.
• Instagram ads help you find the right target audience.
• With new Instagram features you can include CTA in your post that will help increase traffic on your website and pages.
• Another trending feature is reel that has the highest engagement rate than any other feature.
• Hashtags works best on Instagram to find the right target audience; Instagram limits you to use maximum 30 hashtags
• Instagram allows you to cross promote your content on Facebook at the same time.

LinkedIn –

Here are LinkedIn marketing tips for real estate agents

• LinkedIn is a platform famous for B2B activities.
• The audience you have here is professionals, graduates, people looking for opportunities, you cannot post every content here like you would on Facebook or Instagram.
• A realtor can create a page here with a proper description of the company and its services.
• Type of content that goes on LinkedIn is static posts, blogs, and articles, short videos, polls.
• LinkedIn is a great platform to grow a network, meet people of your niche.
• Similar to Facebook, LinkedIn lets you create a group in which you can add hyper-relevant people to your niche.

#2. Create a buyer’s persona –

Buyer’s persona helps your identity with your target audience. Start by identifying their age, interests, income, lifestyle, demographics. Determine their needs and goals and study their problems and how you are the solution to their problems. This will also help you choose your audience while running any digital ad.

#3. Use the correct Hashtags –

Hashtags that are related to your niche helps you reach your target audience. But using too many Hashtags is not considered wise, use maximum 6-7 hashtags related to your post. Example – #realestate #realestateagent #commericalrealestate #homebuyer #realtors 

#4. Creating Social Media reports –

Generating weekly or monthly social media will help you monitor your progress and will give you the edge to improve and change your strategy. Almost every social media platform has their own dashboards to view insights and they are free for example Facebook has Facebook and Instagram have Creator studio. They provide detailed analysis of your ad campaigns, audience insights, and post insights.  

#5. Being Consistent –

Consistency is the key to achieving any goal. Social media can become overwhelming, you might not see any result for a period of time, but still, you have to be consistent in terms of posting, you have to hold your audience’s interest.

Conclusion –

Social media marketing for real estate agents is not just about posting on Facebook, Instagram. It is mainly about choosing the right social media strategy and tailoring it on a regular basis. We often see trends coming and going on social media, so you have to be someone who can keep up with the trends. For real estate agent’s social media marketing has proved to be one of the best marketing methods to grow their business.